published this post originally on LinkedIn.
Latest trend is mobility & 24x7 accessibility, which help you to manage information & data from anywhere with mobile devices as Smartphone & tablets. Facebook has already predicted the future of mobile, and mobile phones are gradually becoming integral part of our life to connect with world virtually by few touches & clicks.
Let’s check how most business & sales comes through mobile in near future
More searches through Smartphone
Smartphone becomes more affordable, and every user can afford phones easily. As increases of more mobile phone users that definitely increases more search for their favorite brands and channels through their phones due to mobility. Search engines are giving more importance to mobile design & mobile seo to provide more accurate and more relevant results. So every business should improve user interface of their website for mobile users to have better ranking and better conversion.
User prefer apps for their favorite social media
Your favorite social media easily accessible through mobile apps, and app gives instant notifications when new things is available from your friends and brands, mean your brand is connected 24x7 with your fans and customers. So, it's requires to optimize you social media marketing strategy.
Messengers become word of mouth marketing platform
Whatsapp, SnapChat, Viber and Facebook Messenger are most popular and most used messengers, which connects you with your friends easily, and you can share messages & files instantly without any complexity. It becomes new word of mouth marketing platform, you should optimize the contents for your users by creating interesting memes, short videos and interesting contents, and users love to share those contents among their groups. Here is viral and most circulated image of whatsapp's new feature.
You should improve & evolve current marketing & promotion strategy to get more benefits by engaging customers and fans from mobile.
Let’s check how our ads work on mobile devices by understanding mobile viewability (Life Cycle of Mobile Ads)
Now days, search engines are giving more importance to mobile friendly user interface of websites to rank website because searches are increasing day by day through mobile devices (eg. Tablets, Smartphone, etc.), and search engines want to give more accurate & relevant results to their mobile phone users.
Search engines considered mobile phones as best platform/medium for users to access information from anywhere means it provides mobility. And, everyone is building responsive design & mobile websites to give better experience to their users.
Let’s come to the point that what are 3 common mobile seo mistakes we are doing while building & developing mobile website.
1. Load Contents Slowly
Today, all users love to access website through their mobile devices due to their hectic schedule, if they found website is taking some time to load contents then they easily abandon website which mean increase bounce rate, that’s not good news for any website because they lose conversion and business.
So, it important to use minify codes (CSS/HTML/JS) and optimized images which improves load time and improves user experience. That’s search engines expect from your website, and increases search ranking of your website.
You can review the page speeds of your website from Google PageSpeed Insights.
2. Different layout for each device
Second and very common mistake is that you have designed separate mobile websites for each device that does not provide consistence experience to users. It’s requires to create separate URL for each device to deliver specific layout, and which ultimately increases your web development & maintenance costs.
By making responsive layout design, website will have single URL, it will provide top-notch consistence experience to users, and user will easily remember the URL of website.
3. Not optimized for users
Third mistake is that mobile website are not optimized well for users which increase confusion among users that where to go next and how the navigation are working. Website flow is very important to drive users to targeted pages, which leads more conversion.
Let’s avoid these common mistakes for better user experience and search ranking.
Let’s check out these best 13 Android apps
1. Truecaller - Caller ID & Block
Why should I use: It gives accurate information of spam numbers and you can easily block them. Suggest the numbers of your numbers of friends.
2. WhatsApp Messenger
Why should I use: One of best messenger which automatically fetch contacts from phone book and connect you to your friends, and you can easily share file, chat one-on-one, make group chat.
Why should I use: Facebook Messenger helps you to connect with your all Facebook friends. It’s best alternative to WhatsApp Messenger.
4. UC Browser for Android
Why should I use: It gives best experience of Searching, Browsing, Downloading, Video, Gaming, Shopping and Social Sharing experience at the fastest speed. It’s best alternative to Google chrome.
Why should I use: Capture & share your best moment as photo with world. You can able to view & share your friends’ and family members’ pictures/photos as well. Best app to share your pictures.
6. Skype - free IM & video calls
Why should I use: It very popular among business professionals to connect with their associates and clients, and you can easily chat and share files. The best thing of this app is that it's mobile version very popular desktop messenger.
7. PicsArt Photo Studio
Why should I use: It helps you to make your own photo studio to edit pictures with various effects.
8. MX Player
Why should I use: Best video player which accelerate hardware & software, multi-core decoding, great sub-title gesture and play various video format files.
9. 360 Security - Antivirus Boost
Why should I use: It optimizes, boost & protect your phone by removing cache data, junk files and unused applications/files.
Why should I use: You can make free phone & video call, all over world. You can also share photos/videos and chat with your friends.
Why should I use: It helps you to transfer & to share photos, apps and more across devices…without network charges or Wi-Fi connection.
12. Flipboard: Your News Magazine
Why should I use: its personal magazine where you can follow topics, and create & share your own Magazine.
Why should I use: You can easily manage works from anywhere, either using Smartphone or tablet or desktop/laptop.
I would like to recommend one more app which helps you to manage contact & call history, that’s ContactOpus
I hope this list may help you to install suitable app to your phone. Thanking you!